Participant profile

For professionals who want to develop commerce as an integrated capability across channels, customers, and ecosystems—instead of as isolated activities within sales, marketing, service, or distribution.

You notice that customers move seamlessly between webshop, account manager, marketplace, and physical store, while internally channels, data, and teams remain fragmented. Discussions about leads, targets, and channel preferences consume energy but yield little if there is no shared understanding of customer value and commercial maturity. You see that platforms, partners, and new distribution models are changing the rules, yet you lack a framework to clearly assess your organization’s position within these ecosystems.

You want more than optimizing a single channel or launching a new campaign. You are looking for a robust framework to view commerce as a system competence: the ability to orchestrate value across channels, data, processes, and people. You need the language and tools to engage with executives, sales, marketing, e-commerce, and service teams—as well as external partners—on customer value, channels, governance, and collaboration, and to translate those conversations into concrete decisions on journeys, roles, and ecosystems.

Functions of participants include: