EXECUTIVE MASTER OF

MARKETING & CUSTOMER MANAGEMENT

#1 Business School in Executive & InCompany Education in the Netherlands for 2020, according to the Financial Times

2,500 students enrolled annually, with a network of 18,000 alumni

Internationally recognized title of Master of Science (MSc), NVAO accredited

Develop a vision on growth, value creation and the future of marketing

Globalization and digitization have created a more complex market. The range of available products and services is growing and new media channels keep appearing. Moreover, both consumers and organizations have better access to information. Customers place ever-higher demands on the quality, sustainability and other socially conscious aspects when making purchases. Furthermore, the pace of change is accelerating, forcing organizations to regularly reconsider their desired value propositions. This requires leaders who know how to make a difference, using skills such as agility and resilience. Leaders who can get people on board with change. The part-time Executive Master of Marketing & Customer Management (MMCM) grants you immediately applicable, practical knowledge. Learn how to identify and implement the right marketing strategies and improve your organization’s market orientation. Your ultimate goal is to prepare both yourself and your organization for the future and have a long-term impact on the market and your customers.

A degree that lets you have an impact on business and society? I’ll be happy to help you find the program or course of study that best suits your ambitions, learning goals and career path.

Evelien de Kroon Program Adviser +31 13 466 86 68

FOR WHOM?

Participant Profile

Participants in the part-time Executive Master of Marketing & Customer Management are highly educated, ambitious executives, managers and marketing professionals, generally with a commercial focus, from a variety of industries and sectors. 80 percent of participants work in business and 20 percent are employed by non-profit or government organizations. Participants have at least five years of relevant professional experience in positions such as:

  • Marketing & Communication Manager
  • Business Development or Innovation Manager
  • Customer Service Manager
  • Sales Manager
  • Marketing Intelligence Manager
  • Digital Marketing Manager
  • Director
  • Chief Operations Manager

InCompany Program for Organizations

TIAS School for Business and Society maintains close contacts with nationally and internationally operating organizations. We develop tailor-made courses for all subjects, disciplines and functions that are relevant to business transformation. This can be a 100% tailor made program or a customized program, made up of existing program components from our open courses.

More information about TIAS InCompany programs?

WHY CHOOSE THIS PROGRAM?

Broaden and deepen your marketing expertise significantly: learn how to set up a successful marketing policy, based on the latest scientific insights and best practices. Link market demands and developments to your organization’s marketing strategies and objectives to make a real impact on your customers.

Achieve greater impact through a more customer-oriented organization: develop your leadership skills and learn how to promote a more customer-oriented, innovative organization. Ensure that your organization remains relevant and successful, both now and in the future.

Sparring partner for senior management: obtain new, all-round marketing knowledge and leadership skills and make yourself the go-to sounding board for your organization’s senior management.

Inspiration through interaction: the program offers plenty of interaction with our team of lecturers, made up of distinguished academics and respected industry experts. Let yourself be inspired.

Flexible program: studying at TIAS means a flexible education. You can complete the full Master’s program or attend individual modules. The program has five intakes a year, and you can extend your studies over a longer period if needed.

Participant rating Our participants rate the Executive Master of Marketing & Customer Management 8.3 out of 10

How will this program benefit you?

Our executive Master of Marketing & Customer Management prepares you for the future. This Master’s program offers you science-based, practically relevant insights and tools that allow you to design and implement a solid marketing strategy for your own organization. You practice with the theory frequently and actively and apply it to your own daily operations, meaning the resulting educational output is high. You and your organization reap immediate benefits!

A WORD FROM OUR PARTICIPANTS

“Marketing offers a broader take on the organization as a whole.” Sophieke Verhoeven Marketing Director at PSA Finance

SOPHIEKE'S EXPERIENCE

FRITS' EXPERIENCE

“As I already had an MBA, I initially doubted the usefulness of attending another marketing program. Only now that I've successfully completed this program, I truly feel that I’ve gained an MBA. Though my aim was a deeper dive into marketing as a discipline, the program has made me realize that marketing isn’t limited to a set of techniques or tools. It presents marketing as a broader take on value creation, one that affects the whole organization. That’s precisely why TIAS’s encouragement and support of practical applications is so important. I still remember the old answers, but my focus has shifted to newer questions in the meantime.″

‘The program presents marketing as a broader take on value creation, one that affects the whole organization.’ Frits Scholte Director at Manpower Nederland

PROGRAM DESIGN AND CONTENT

Both professional and personal growth

This program offers you the latest theory, techniques and skills to successfully define and implement a marketing policy for your organization. Corporate social responsibility and your company’s social impact are addressed as well. Because leadership skills are essential in order to achieve change within a organization, our program offers plenty of opportunities for intervision and reflection.

Content

  • Theme 1 – The customer-oriented organization
  • Theme 2 – Creating added value
  • Theme 3 – Brand strategy and experience marketing
  • Theme 4 – Digital is the new normal
  • Theme 5 – Building a sustainable business

The five themes are spread out over a ten-month period. Every theme is made up of two modules that take one month each. Each module requires four weeks of preparatory work using the online campus, which is followed by three consecutive days of interactive meetings and lectures. Once you have completed all the themes, a six-month graduation program commences, culminating in your Master’s thesis.

Program design for Executive Master of Marketing & Customer Management

PREMASTER

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Compulsory when candidate has completed higher professional education Duration: 4 to 6 weeks

BUSINESS RESEARCH METHODS

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Business Research Methods, parts I + II (compulsory if participating in more than one theme) Duration: 4 weeks

THEME 1: THE CUSTOMER-ORIENTED ORGANIZATION

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Module 1: The customer leader’s marketing canvas Module 2: Putting customers first at your organization Start: November Duration: 1 month per module

THEME 2: CREATING ADDED VALUE

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Module 3: Creating long-term market relevance Module 4: The importance and successful application of pricing strategies Start: January Duration: 1 month per module

THEME 3: BRAND STRATEGY AND EXPERIENCE MARKETING

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Module 5: The power of the customer experience Module 6: Building a strong brand Start: March Duration: 1 month per module

THEME 4: DIGITAL IS THE NEW NORMAL

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Module 7: Optichannel management Module 8: Digital transformation Start: May Duration: 1 month per module

THEME 5: BUILDING A SUSTAINABLE BUSINESS

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Module 9: Marketing finance Module 10: Marketing leadership Start: September Duration: 1 month per module

MASTER’S THESIS

If you wish to obtain the title of Master of Marketing & Customer Management (MMCM), you must write a Master’s thesis at the end of the program. Duration: 6 months

Time investment

Each module includes three full days of interactive meetings and lectures. The study load for the part-time MMCM Master’s program is 12 to 15 hours per week, excluding lectures. Instead of the full Master’s program, you can also opt to study individual themes.

Result: Master’s degree in Marketing & Customer Management

Upon successful completion of the program, you may use the title of Master of Marketing & Customer Management (MMCM). As this program is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO), you will also be awarded the internationally recognized MSc title.

A WORD FROM OUR ACADEMIC DIRECTORS

Increase your own impact and that of your organization with the Executive Master of Marketing & Customer Management “As a marketer, you strive to create value for your customers. We need marketers who put customers first and who dare to make the right choices to achieve that. Who will I serve? What will I offer them? Using what business model? Now that’s marketing. Marketers ensure that their organization leads the field. To be able to achieve this, they must speak the language of the boardroom. We teach marketers to ask different questions, helping them move from opinions to insights. Learn from and discuss the material with your fellow participants. This is how the part-time Executive Master of Marketing & Customer Management helps you work towards an improved version of yourself.” Prof. dr. Rudy Moenaert Academic Director Prof. dr. Toni Sfirtsis Academic Director

COURSE OUTLINE

Duration

  • Two months per theme (two modules)
  • The entire Master’s program takes sixteen months.

Cost

  • €6,000 per theme (two modules)
  • €28,000 for the entire Master (VAT-exempt)

Modular

Option to attend individual themes (two modules)

Location

Tilburg

Language

Dutch

LEARN AT TIAS

Do you want to create more impact on your organization and on society?

With the flexible approach of TIAS, you create impact:

  • Tailor your education and learning path to your learning needs
  • Learn a lot in a short time through frequent interaction
  • Individual attention is at the heart of the TIAS approach
  • Learn at your own pace, both online and on-site
  • Start whenever you want

Would you like more information about our program design?

THE NEXT STEP

APPLY FOR EXECUTIVE MASTER OF MARKETING & CUSTOMER MANAGEMENT

I would like to help you discover how this Master matches your ambitions, learning goals and phase in your career. Feel free to contact me for personal advice.

Evelien de Kroon Program Adviser +31 13 466 86 68

Our conviction We believe business exists to serve society. Our purpose We develop leaders to serve society by transforming business. Our mission We are the go-to school for business transformation that serves society. Our vision We are an international hub for life-long learning and development for leaders who want to have impact and serve society by transforming business. TIAS #Neverstopasking At TIAS, we encourage people to never stop asking. To be critical, inquiring and creative, with a strong focus on collaboration.


NEVER STOP ASKING

TILBURG UNIVERSITY

EINDHOVEN UNIVERSITY

OF TECHNOLOGY