Why choose this program?
A strong, practical program
The Storytelling Master Class combines the latest scientific findings with the years of practical experience of our lecturers and participants.
You receive lessons from a lecturer versed in the science, a professional actor and a voice coach. This provides that unique combination of a scientific foundation and practical application and experience.
This includes full attention to practical cases and the story from your organization.
You practice telling your story with the support of a professional actor and a voice coach.
You acquire tools to tell your organization’s story in a way that maximizes its impact.
Participants give the Storytelling Master Class a score of 8.5 out of 10.
How will this program benefit you?
This master class lets you discover the power of storytelling. How can stories have such a profound impact on a person, team or group – or even an entire society? This master class gives you a tool – business storytelling – that you can use to intrinsically motivate your teams and individual employees. You discover what works and what doesn’t. And by putting this into practice, you discover the best way to get your own story across. So you can have a positive influence on your audience and reach them with your story.
After completing this master class, you will:
- have insight into the psychology of storytelling;
- know how to build a good story;
- be able to reflect on your own story in a professional context;
- master techniques to create the story of your organization or customer;
- master techniques to tell your story with confidence.
How will this program benefit your organization?
Does your organization see opportunities in internal and external communication? The traditional focus on unique selling points, explaining and convincing is losing its appeal. Stimulating, enticing, attracting and intrinsically motivating people – or “storytelling” – is coming back into vogue. A good story can help you get the most out of your employees and organization.
- Employees who know their organization’s story are more motivated.
- Customers are more loyal after hearing a story that clearly conveys what your organization stands for.
- Storytelling moves people, and gets everyone on the same page.
De TIAS experience of Dianne van Dijk - Loois
“I’ve gained so many new insights on the importance of stories. Nowadays it’s not just about the product or service anymore. It’s mainly about the experience. The lived experience of customers and employees. That’s where storytelling comes in. You’re more likely to believe a story about an experience someone had with a product, right? The great thing about this 3-day course was that it covered not only the design and structure of the story, but also its presentation and telling. A combination of theory and practice. I highly recommend it!”
Dianne van Dijk - Loois, Director of Sales and Hospitality at CSU
Why choose TIAS School for Business and Society?
Learn at TIAS
Do you want to create more impact on your organization and on society?
- Tailor your training and learning path to your learning needs and organizational issues
- Learn a lot and quickly through frequent interaction
- Get in when you want and learn at your own pace, both online and on-site
- Get the most out of yourself and your available time through individual attention, personal contact and small group discussions.
We are a business school with an unparalleled level of personal contact, so that every participant benefits from individual attention. From one-on-one mentoring to small group discussions, we prioritize personalized interactions, fostering a unique and enriching learning experience tailored to each participant's needs and current organizational issues.