Program Design and contents

Storytelling

During this 3-day master class, we take a deep dive into the background, context and use of stories. Ample scientific research is available in this area. Stories have been around for ages, and are now re-emerging as a powerful tool for influencing others in the business world. In this Storytelling Master Class, we link theory up with practice. You’ll look at the structure and architecture of stories, and also practice telling them. This gives you an optimal tool for a positive influence on your audience.

Day 1

Day 1 covers the credibility of a story and its potential impact. How do you convey a story, and how can you use it to reach employees with your perspective?

Day 2

Day 2 is all about practice: you practice your story multiple times in front of the group. And receive tips and constructive criticism from the audience. You learn how to craft your story better.

Day 3

How do you spot your organization’s story? How do you give it shape, and convey it to your audience? On the third day, we look for the answers to these questions together.

Time investment an result

The Storytelling Master Class takes place over 3 days. The first and second days have a break of several weeks in between. Participants use this time to prepare their own stories. Participants should plan for a total of around 5 hours of preparation time.

Upon completion of this master class, you will receive a Storytelling certificate from TIAS.

PE-points

Several parts of the program can be used to register for PE points. The PE point system is currently undergoing some changes. Feel free to contact our Program Adviser for further information.

A Word from our Academic Director

“A story only works if it ‘hooks’ the listener. Such as by making a connection with the people you want to reach. Set your own hobbies aside, and make sure it has something of interest to everyone. If you can build different images, expressions and perspectives into your story, it’s sure to hit home with listeners. And hold their attention. A youth worker who works in a prison could start with ‘Youth work is vital’. But ‘I’ve spent 26 years of my life in a prison’ is far more engaging, obviously. Participants are often surprised at the impact of these narrative techniques.”

Prof. Dr. Jan de Vuijst

Design your own track and earn your TIAS diploma of excellence

Our master classes also let you design your own track and earn your TIAS Diploma of Excellence. You take five master classes, choose a concentration in personal leadership and write a final paper applying your new knowledge.

Popular tracks:

You can also choose other subjects to build your Leadership & Management track.