Participant profile

For professionals who make strategic decisions about data, digitalization, and AI and are looking for a realistic framework.

You work in an organization under pressure to “do something with AI”—from executives, customers, vendors, or public opinion. You see experiments, pilots, and proposals emerge, but also recognize how difficult it is to separate hype from applications that demonstrably create value. Questions about cost-benefit, risks, ethics, and organizational design are prominent in this context.

You want a clear and practical framework to determine where AI is truly valuable in your context, how to assess its impact on decision-making, processes, and business models, and how to make well-founded choices regarding investments and implementation. At the same time, you seek language and structure to have sharper conversations with executives, colleagues, and vendors, and to embed AI within existing strategy and change cycles.

Functions of participants include: