Why choose this program?
Markets are changing rapidly: globalization, digitization, fragmented media, and data- and AI-driven competition are creating more choices and more pressure for growth than ever before. Customers expect quality, relevant experiences, transparency, and a focus on sustainability and social impact. Organizations must make sharper choices: which customers do we really want to be meaningful to, what propositions are appropriate, and how does marketing deliver demonstrable value for the brand, revenue, and customer relationships?
The Executive Master of Marketing and Customer Management (MMCM) helps you answer these questions at a strategic level. You will delve into customer insight, propositions, brand, pricing, omnichannel, and customer-centric organization, and work with the latest insights from marketing science, customer strategy, data, and digital. You will use your own marketing and customer cases as a common thread, so that insights can be directly applied in your organization's practice.
What are the benefits of the program?
Strong, well-founded marketing and customer strategy: You develop a solid, scientifically based marketing and customer strategy for your organization, with clear choices in target groups, propositions, brand positioning, pricing, and channels.
Strong position as a business partner to senior management: You connect marketing with the overall organizational strategy, speak the language of finance and the boardroom, and take the lead in commercial decision-making.
Visible impact on performance and customer value: You apply insights directly in your daily practice, making the impact on brand, commercial performance, and customer relationships visible more quickly.
Accelerated professional growth and strong network: You will strengthen your profile as a strategic marketer and build a sustainable network of marketing, sales, and business leaders, with whom you can continue to discuss growth and customer issues.
What makes this master's program unique?
- Strategic depth with direct practical impact You connect marketing, commerce, and strategy - from customer insight and propositions to pricing, brand, and portfolio - and substantiate choices at management and board level. From the very first module, you apply what you have learned to your own marketing and customer cases, so that each module makes a visible contribution to brand, growth, and customer relationships.
- Flexible, modular master's program at your own pace You will follow compact modules in a blended format, which you can spread out, pause, or accelerate alongside peak periods and major projects at work. Within clear frameworks, you can tailor the order and pace to your role, sector, and career step.
- Up-to-date professional knowledge in an integrated learning journey You will work with the latest insights from marketing science, customer strategy, brand building, data, and digital. Together, the modules form a continuous learning path towards better decisions about segmentation, propositions, channels, journeys, and commercial management.
- Personal learning path and guidance Together with your learning path supervisor, you will put together a learning path that suits your context – for example, in B2B, B2C, non-profit, or as an (interim) marketing or sales manager. You will learn in a group of professionals who have similar growth questions but come from different organizations and sectors.
- Recognized MSc degree with interim certification (microcredentials) You will earn 60 ECTS credits within an NVAO-accredited master's program and graduate with a recognized MSc degree. For each completed module, you will receive a digital certification (microcredential) that allows you to demonstrate your mastery of marketing and customer-related topics to (future) employers or clients.
Why choose TIAS School for Business and Society?
Learn at TIAS
Do you want to create more impact on your organization and on society?
- Tailor your training and learning path to your learning needs and organizational issues
- Learn a lot and quickly through frequent interaction
- Get in when you want and learn at your own pace, both online and on-site
- Get the most out of yourself and your available time through individual attention, personal contact and small group discussions.
We are a business school with an unparalleled level of personal contact, so that every participant benefits from individual attention. From one-on-one mentoring to small group discussions, we prioritize personalized interactions, fostering a unique and enriching learning experience tailored to each participant's needs and current organizational issues.