Develop customer-driven marketing that strengthens your brand, growth, and customer value

Develop customer-driven marketing that strengthens your brand, growth, and customer value

As a marketing or commercial professional, you work in a rapidly changing market: globalization, digitization, fragmented media, data, and AI are creating more competition and more contact moments than ever before. At the same time, customers expect quality, a relevant experience, transparency, and an eye for sustainability and social impact. This requires marketing that goes beyond campaigns: you need a sharp vision of growth, customer value, and the role of marketing in your organization's strategy.

In the part-time Executive Master of Marketing and Customer Management (MMCM) program, you will develop that vision and the skills that go with it. You will delve into the latest insights on customer insight, propositions, branding, pricing, omnichannel, and customer-centric organization. You will follow a flexible, modular program that you can easily combine with your work and apply what you learn from the first module to your own marketing and customer cases, so that you will already see a noticeable impact on brand, commercial performance, and customer relationships during the program.