For whom?
Participant profile
The Executive Master of Marketing and Customer Management (MMCM) is intended for experienced marketing, sales, and business professionals who are responsible for brand, propositions, customer relations, or commercial performance. Participants come mainly from the business world and partly from non-profit and (semi-)government organizations, often in organizations that are grappling with growth, positioning, or transformation issues.
You work at the intersection of customer, commerce, and strategy and want to use marketing more explicitly as a lever for growth and customer value. You are looking for depth beyond campaign planning: you want to grow into a strategic marketer and commercial business partner who guides choices in segmentation, propositions, pricing, channels, and customer journeys.
You are looking for a part-time academic master's program that will help you build a more market- and customer-oriented organization and that, thanks to its modular structure, can be easily combined with a busy work and private life. Job titles of participants You recognize yourself in one of the following positions or ambitions, for example:
Marketing & Brand
- Marketing Manager
- Marketing & Communications Manager
- Brand Manager
Product, Growth & Innovation
- Product Manager
- Business Development Manager
- Innovation Manager
Sales, Customer & Category
- Sales Manager
- Key Account Manager
- Category Manager
- Customer Service Manager
Data & Digital
- Marketing Intelligence Manager
- Digital Marketing Manager
General & Operations Management
- Commercial Manager
- Chief Operations Manager (with commercial portfolio)
InCompany
Program for Organizations
At TIAS School for Business and Society we maintain close contacts with nationally and internationally operating organizations. We develop tailor-made training courses for all subjects, disciplines and functions that are relevant to business transformation. This can be a 100% tailor-made program or a customized program, composed of existing program components from our open offering. All these programs are offered in both Dutch and English.
