Why choose this program?
Connecting digital transformation with marketing
This module is designed to strengthen your strategic and practical skills at the intersection of digitalization, customer strategy, and commercial innovation. You'll work on the following learning objectives:
Digital customer and market insights: you understand how digitalization, platforms, data, and AI are changing customer behavior, competition, and value chains.
Digital transformation as a marketing challenge: you will learn to translate digital developments into choices in positioning, propositions, channels, and business models.
Data-driven and AI-supported marketing: you'll hone your skills in leveraging data and AI for segmentation, propositions, personalization, and customer journeys—with an eye for both value and boundaries.
Balancing Brand Building and Performance: Explore how to combine long-term brand development and short-term commercial results in a single digital strategy.
Developing marketing organization and capabilities: You will investigate which skills, roles, processes, and collaborations marketing needs to lead the way in digital transformation.
Translation into practice: you apply concepts and frameworks to your own organization or client case and formulate concrete steps for propositions, journeys, experiments, and roadmaps.
What will the program bring you?
Greater control over digital strategy: moving from isolated campaigns and projects to a cohesive vision of customer, value proposition, and channels.
Stronger data-driven marketing: translating insights from data and AI into segmentation, value propositions, and customer journeys with greater impact.
Concrete transformation plan: a clear roadmap with experiments, capabilities, and organizational changes to drive digital growth.
Stronger role as a marketing leader: acting as a full-fledged sparring partner for executive management, IT, and data teams on customer strategy, investments, and digital transformation.
What makes this master module unique?
- Impact in 6 weeks: the combination of an online kick-off, three on-campus days, focused self-study, and working on your own case delivers insights you can apply directly in your work environment.
- Academic & accredited: 4 ECTS as a micro-credential with a digital badge; part of an accredited master’s programme and stackable if you wish to continue your studies.
- Top faculty from academia and practice: TIAS professors and experienced industry experts combine analytical depth with realistic cases, ensuring theory and execution reinforce each other.
- Blended & small-scale: intensive guidance and peer dialogue in a compact group; what you explore online is brought to life on campus through cases and simulations.
- Rich learning experience with peers: you learn in a small group of like-minded professionals, exchange experiences, and enrich your case with concrete practical insights.
Why choose TIAS School for Business & Society?
Learn at TIAS
Do you want to create more impact on your organization and on society?
- Tailor your training and learning path to your learning needs and organizational issues
- Learn a lot and quickly through frequent interaction
- Get in when you want and learn at your own pace, both online and on-site
- Get the most out of yourself and your available time through individual attention, personal contact and small group discussions.
We are a business school with an unparalleled level of personal contact, so that every participant benefits from individual attention. From one-on-one mentoring to small group discussions, we prioritize personalized interactions, fostering a unique and enriching learning experience tailored to each participant's needs and current organizational issues.