Participant profile

For professionals who shape marketing, customer strategy, or commercial innovation in roles related to (digital) marketing, commerce, customer experience, business development, or digital transformation. You're noticing that customer behavior, channels, and technology are changing faster than the organization can keep pace. Campaigns, data initiatives, and AI experiments are running side by side, while you're actually looking for a clear digital direction: which propositions, journeys, and business models align with your ambitions? And what does that mean for the brand, channels, and organization? You want more than just "something digital too": a solid strategic framework and practical language to discuss digital transformation from a customer perspective with management, sales, IT, and data teams. This allows you to not only optimize campaigns but also participate in decisions about investments, roadmaps, and marketing strategy as a driver of growth and customer focus.

examples of functions of our participants: