why choose this program?
Understanding digital market dynamics and making strategic choices more clearly
This module is designed to strengthen your insight and analytical skills at the intersection of economics and digitalization. You'll develop a clear understanding of the forces driving digital markets and learn how to strategically apply these insights within your own organization. You'll work on the following learning objectives:
Understanding digital market dynamics: you understand how network effects, economies of scale, data structures, switching costs, and lock-in influence market structures and competition.
Understanding platform strategies: you will understand how platforms create value, build market power, and how software and data function as strategic capital assets in this process.
Better informed make–buy–outsource decisions: you will learn when building, buying, or outsourcing software and IT services yourself makes economic sense.
Applying digital economic concepts: you apply concepts from the digital economy to investment and strategy choices within your organizational context.
Identify the strategic implications of digitalization: you will develop the ability to evaluate, substantiate, and translate the effects of digital growth, platforms, and AI investments into concrete recommendations.
Digital logic in strategic conversations: you sharpen your strategic thinking with digital economic logic and use this in discussions about direction, market positioning, platforms, AI, and governance.
What will the program bring you?
Clear insights into digital markets: you recognize network effects, economies of scale, lock-in, and platform dynamics in your sector.
Better investment choices: You weigh software, data, and AI investments based on digital economic logic instead of hype.
Sharper revenue and pricing models: you use insights into marginal costs, bundling, and platforms to strengthen business models.
Stronger strategic discussion partner: you can convincingly engage management, product teams, and suppliers in the economic consequences of digital choices.
What makes this master module unique?
- Impact in 6 weeks: The mix of an online kick-off, three on-campus days, focused self-study, and working on your own case study will provide insights you can immediately apply in your work environment.
- Academic & recognized: 4 ECTS as a microcredential with a digital badge; part of an accredited master's degree and stackable if you wish to continue your studies.
- Top lecturers from both academia and practice: TIAS professors and experienced experts from the field combine analytical depth with realistic cases, so that theory and practice reinforce each other.
- Blended & small-scale: intensive guidance and peer dialogue in a small group; what you explore online, you bring to life on-campus with cases and simulations.
- Rich learning experience with peers: you will learn in a small group of like-minded professionals, share experiences, and enrich your case study with concrete practical insights.
Why choose TIAS School for Business & Society?
Learn at TIAS
Do you want to create more impact on your organization and on society?
- Tailor your training and learning path to your learning needs and organizational issues
- Learn a lot and quickly through frequent interaction
- Get in when you want and learn at your own pace, both online and on-site
- Get the most out of yourself and your available time through individual attention, personal contact and small group discussions.
We are a business school with an unparalleled level of personal contact, so that every participant benefits from individual attention. From one-on-one mentoring to small group discussions, we prioritize personalized interactions, fostering a unique and enriching learning experience tailored to each participant's needs and current organizational issues.