Participant profile

For professionals who make strategic decisions about digitalization, data, and software—for example, in roles related to strategy, product management, digital, IT, finance, or consultancy. You see how quickly digitalization is changing markets and revenue models: platforms that dominate, software that continues to grow, vendor dependency, and uncertainty about the true cost of "free" data or AI. You're looking for a clear economic framework to better understand network effects, economies of scale, lock-in, pricing, and software outsourcing. You want more than buzzwords: a solid foundation of understanding and language to discuss the economics behind digital choices with management, product teams, vendors, and partners. This allows you to assess investments, platform strategies, and collaborations not just based on gut feeling, but also on the digital economy and mechanisms.